國立臺中教育大學

• 國際經營管理碩士學位學程 (IMBA) 主任 (2026年8月 – 至今)
• 事業經營管理研究所 專任副教授 (2026年8月 – 至今)

高雄市產業競爭力研究協會 (Kaohsiung Association of Industrial Competitiveness Research)

• 秘書長暨總編輯 (2019年7月 – 至今)

過往社會經歷：

• 國際商務會議同步暨逐步中英雙語口譯 (2012 – 2020)
• 阿聯酋航空 (Emirates Airlines) 副座艙長 (2004/06 – 2009/12)

專書著作 (Book Chapters)

• Chang, H.-H. S.& Knight, G., (Forthcoming, 2027). Born Globals and Global Branding. In A. Özsomer, Z. M. Güzel, & O. Osmanoğlu (Eds.), Handbook of Research on Global Branding. Edward Elgar Publishing. (Invited chapter; co-authored with Gary Knight, AIB President)
• 《策略管理概論-應用導向》(方至民, 2025年, 前程出版社)：負責案例撰寫與資料收集。

研究計畫 (主持人)

• 品牌建構策略與策略擬定機制：代工轉品牌之企業國際化策略，國家科學及技術委員會 (2024/08 – 2026/07)
• 建構永續競爭力：中小型外銷企業之永續發展策略導向、環境績效、市場績效與財務績效，國家科學及技術委員會 (2023/08 – 2024/07)
• 中小企業品牌國際化與國際市場經營績效，國家科學及技術委員會(2022/08 – 2023/07)
• 品牌能力與國際化：國家專屬優勢與企業專屬優勢，國家科學及技術委員會 (2021/10 – 2022/09)

近五年重大頂尖研究發表 (2021~迄今)

多篇發表於 SSCI Q1 級別與商管領域 Top 5% 之國際頂尖期刊：

1. Hsing-Hua Stella Chang*, Cher-Min Fong, I-Hung Chen (2025, Nov). A three-process model of consumer animosity in situational animosity: Reference group perspective. European Journal of Marketing. (SSCI, Q1) (國科會推薦期刊；第一作者、通訊作者)

2. Hsing-Hua Stella Chang*, Cher-Min Fong, Ku-Yuan Wang (2025, Apr).Social dilemmas in small enterprises’ intention to switch to green supply with a premium price. Corporate Social Responsibility and Environmental Management. (SSCI, Q1, Top 5%) (第一作者、通訊作者)

3. Hsing-Hua Stella Chang*, Cher-Min Fong (2025, Feb). Sustainable procurement decisions of industrial SMEs: A social exchange theory perspective. Industrial Marketing Management, 125, 400–412. (SSCI, Q1, Top 5%) (國科會推薦期刊；第一作者、通訊作者)

4. Hsing-Hua Stella Chang* (2024, Apr). Sustainability competence in small and medium exporters: Determinant and outcomes. Business Strategy and the Environment. (SSCI, Q1, Top 1%) (單一作者)

5. Hsing-Hua Stella Chang, Gary Knight*, Cher-Min Fong (2024, Dec).Marketing Capabilities, Strategy, and Performance in the International SME.Journal of International Marketing, 32(4), 21-37. (SSCI, Q1) (國科會推薦期

刊；第一作者)

6. Hsing-Hua Stella Chang*; Cher-Min Fong; Min-Hua Chang (2024, Jun).Building a value-creating brand in internationalizing small and medium-sized

enterprises. International Marketing Review, 41(3/4), 593-614. (SSCI, Q1) (國科會推薦期刊；第一作者、通訊作者)

7. Hsing-Hua Stella Chang*; Cher-Min Fong; I-Hung Chen (2024, Apr). Revisiting consumer responses in situational animosity: a reference group perspective. Journal of Product & Brand Management, 33(5), 545-560. (SSCI, Q1) (第一作者、通訊作者)

8. Cher-Min Fong, Hsing-Hua Stella Chang* (2022, Dec). Postacquisition asset redeployment and marketing adaptation: a consumer perspective. International Journal of Emerging Markets, 17(10), 2721-2739. (SSCI, Q2) (通訊作者)

9. Cher-Min Fong, Hsing-Hua Stella Chang*, Yu-Lin Han (2022, Nov). Animosity, Preference Conflict, and Consumption Context in an International Crisis: A Normative Influence Perspective. International Marketing Review, 39(6), 1285-1308. (SSCI, Q1) (國科會推薦期刊；通訊作者)

10. Cher-Min Fong, Hsing-Hua Stella Chang*, Mong-Ching Lin, I-Hung Chen (2022, Sep). Reexamining emerging market animosity toward western developed countries: a social dilemma in physical retailing consumption under normative influence. Journal of Retailing and Consumer Services, 68, 103041.(SSCI, Q1, Top 5%) (通訊作者)

11. Cher-Min Fong, Hsing-Hua Stella Chang*, Pei-Chun Hsieh, Hui-Wen Wang (2021, Nov). The impact of service category and brand positioning on consumer animosity in the service sector - a social identity signaling perspective. Journal of Product & Brand Management, 30(8), 1229-1246.(SSCI, Q1) (通訊作者)

12. Cher-Min Fong, Hsing-Hua Stella Chang*, Hui-Wen Wang (2021, Sep). The Antecedents and Consequences of Local Product-Ethnicity Perception-A Study of an Asian Advanced Emerging Market. Journal of International Marketing, 29(4), 62-78. (SSCI, Q1) (國科會推薦期刊；通訊作者)

13. Cher-Min Fong, Hsing-Hua Stella Chang* (2021, Jun). Chief Marketing Officer and Internationalization-A Resource-based View. Asia Pacific Journal of Marketing and Logistics, 33(7), 1615-1629. (SSCI, Q2) (通訊作者)