大東電業－70載匠人魂的品牌再造 全方位綠能科技整合者

2024.11.27

大東電業－70載匠人魂的品牌再造 全方位綠能科技整合者

TA TUN ELECTRIC WIRE - Reinventing a 70-Year Craftsmanship into a Total Green Energy Solutions Provider.

　　看不見、摸不著的電，卻是文明和經濟發展的重要推手。總部位於桃園的大東電業，自1949年創立以來，專注打造國家級電線電纜，在全台牽起20萬公里的輸配電網路。70載的匠人製造魂，近年投入創新轉型，此刻，大東正站在全球能源產業的巨浪上，以先行者優勢邁開大步，搶攻智慧電網的龐大商機。

　　電纜就像物流，負責把電力傳輸到使用者手中，全台灣才有電可用。大東電業董事長林志明笑說，「在大東，我們自詡為光明的使者，文明的推手；能夠協助國家穩定供電，我們很自豪。」

　　放眼台灣，只有4家廠商能夠提供國家電網最高等級345kV（千伏）特高壓電纜，大東就是其中之一，規模最小，卻是台電的最高規格供應商，這一切並非僥倖。「人家是10年磨一劍，我們是70年磨一劍！」林志明說。

　　林志明的父親林德旺生於日治時代，早年在軍營牽電線，1949年成立工廠，投入裸銅線的生產。在電力與工業並不普及的1970年代，台灣為了促進經濟起飛，推動十大建設，其中兩大重點：鐵路電氣化與核電廠，都與「電力」相關。1978年，核一廠完工，看到電業的發展前景，大東正式定調朝國家電力系統發展。

　　從公司成立的1949年起算，大東投入31年，才取得國家電網的基礎電纜25kV定形試驗資格；又花了20年，通過高壓電纜69及161 kV認證；再經歷15年，拿到最高等級的345 kV特高壓電纜資格；三個階段76年光陰，林志明說：「一路走來，大東就是台灣電力發展史的縮影！」

　　從發電端到用戶端，大東的電纜，遍佈生活每個角落；國內電網系統持續擴張，大東也見證了台灣人均GDP從450美元 (1971) 增至3.4萬美元 (2024) 的經濟躍升歷程。

  In Taiwan, only four companies are capable of supplying 345kV extra-high voltage cables—the highest grade used in the national power grid. TA TUN is one of them. Despite being the smallest among the four, it remains a top-tier supplier for Taiwan Power Company (Taipower). This achievement is no stroke of luck. “Others may take ten years to forge a sword—we’ve spent seventy,” says Chairman Chih-Ming Lin.

  His father, Teh-Wang Lin, was born during the Japanese colonial era. He began his career installing electrical wires in military camps and later, in 1949, founded a factory to produce bare copper wires. In the 1970s, when electricity and industrialization were still developing in Taiwan, the government launched the Ten Major Infrastructure Projects to drive economic growth. Two key initiatives—railway electrification and nuclear power plant construction—were directly related to the power sector. When Taiwan’s first nuclear power plant was completed in 1978, TA TUN saw the vast potential in the energy industry and made a strategic decision to align with the development of the national power grid.

  Since its founding in 1949, it took TA TUN 31 years to qualify for the 25kV type test, the entry point to the national grid. Another 20 years were spent earning certifications for 69kV and 161kV high-voltage cables. Then, after an additional 15 years, the company finally achieved the highest certification for 345kV extra-high voltage cables. These three milestones spanned 76 years in total. “Our journey is the story of Taiwan’s power development,” Lin says.

  From power generation to end users, TA TUN’s cables are woven into every corner of daily life. As Taiwan’s power grid continues to expand, TA TUN has also witnessed the nation’s economic rise—from a per capita GDP of just $450 in 1971 to $34,000 in 2024.

　　2022年，政府啟動十年「強韌電網計畫」，引爆再生能源、節能儲能、智慧電網的需求，大東的營運跟著飛速成長。放眼電線電纜產業的11家上市公司，從2023年至今，大東拿到的台電標案金額最高，也參與民營企業如台積電、世界先進、雲豹能源興建的電力案場。大東的製造總部，每天都有拖板車繁忙進出，載著高4.2米，重30多噸的巨軸電纜送往客戶手中。

　　「把專精做到極致，就是我們的競爭力所在。」林志明說，別看電纜又重又大，製造工藝必須又精又細；人類的髮絲直徑為0.05厘米，大東每條電線的伸線誤差容忍值是正0.02公厘至負0.01公厘，「比頭髮還細！」

  In 2022, the government launched a 10-year "Resilient Power Grid Program," sparking surging demand for renewable energy, energy storage, and smart grids. TA TUN’s business quickly gained momentum in response. Among the 11 publicly listed wire and cable companies in Taiwan, TA TUN secured the highest total value of Taipower contracts from 2023 onward. It has also participated in private-sector power projects for clients such as TSMC, Vanguard International Semiconductor, and New Green Power.

  At TA TUN’s manufacturing headquarters, flatbed trucks come and go daily, delivering massive cable spools—each 4.2 meters high and weighing over 30 tons—to customers across the island.

  “Mastering our craft to the extreme is what gives us a competitive edge,” says Chairman Chih-Ming Lin. While power cables may appear bulky and heavy, the manufacturing process requires extraordinary precision. “A human hair is 0.05 cm in diameter. The tolerance for each wire we produce is +0.02 mm to -0.01 mm—finer than a strand of hair!”

　　2010年，林志明接班，做了大膽的決策，斥資數億元投入345kV超高壓電纜研發專案，打造全台最大的電纜試驗中心，內部代號「小NASA（太空總署）」，五層樓高的巨型放電設備，可釋放兩倍雷擊的超強電壓，用來測試超高壓電纜的絕緣效能。另也引進高30米、長280米的CDCC2(懸垂式三層壓出)設備，宛如一條巨龍，蜿蜒在廠房每個角落。「CDCC2就像是半導體製程的EUV，決定電纜品質與精度，不斷試車才能抓到最佳參數。」

　　當初這些投資並不被看好，主因電力需求尚未爆發，在地生產不符成本，因此345kV電纜都從日本進口。連客戶都認為：「買這麼貴的設備做什麼？超高壓電纜的用量那麼小。」

　　「不過，董事長堅持，既然要做，就要走在技術最前端。」大東永續長李雅鈴說，事實證明，林志明的判斷精準，隨著國內用電量增加，頂規345kV電纜的需求也上揚。大東的每一筆昂貴投資，都替技術本位加分。

  When Chih-Ming Lin took over as chairman in 2010, he made a bold decision: to invest billions in developing 345kV extra-high voltage cables and build Taiwan’s largest cable testing facility—codenamed “Little NASA.” This five-story facility houses powerful discharge equipment that simulates lightning strikes at double the normal voltage to test cable insulation performance.

  TA TUN also introduced Taiwan’s largest CDCC2 (catenary continuous vulcanization) extrusion system, standing 30 meters tall and stretching 280 meters in length. “The CDCC2 is like the EUV machine in semiconductor manufacturing—it determines cable quality and precision. Only through repeated test runs can we fine-tune the ideal parameters,” Lin explains.

  Back then, these investments were not widely supported. Power demand had yet to surge, and local production was not cost-effective—most 345kV cables were still imported from Japan. Even customers questioned the move: “Why spend so much on equipment for a product with such low market volume?”

  “But the chairman insisted—if we’re going to do it, we have to lead in technology,” says Chief Sustainability Officer Ya-Ling Lee. Time proved Lin’s vision correct. As electricity consumption increased, so did the demand for top-tier 345kV cables. Every major investment TA TUN made ultimately reinforced its commitment to technology-first excellence.

　　多年來堅守製造本位，低調耕耘的大東，卻在2024年登錄興櫃，立即引發資本市場的高度關注，連主管機關證交所都說，承辦這麼多IPO申請案，從沒收過「70多歲的老人家」。

　　「IPO是為了品牌大計。」林志明坦承，以往大東是純粹的製造業，把品質做好，訂單就很穩定。不過，2016年電業法修正，產業一夕巨變：民間也能發電售電、再生能源加入電網，每個家戶的屋頂都是一座小型發電區。「以前是集中式發電，現在是分散式電力，越分散，需要的傳輸纜線就越多。」

　　來自四面八方的訂單，讓大東在「電纜製造」本業忙得不亦樂乎。不過，林志明看得更遠，心中已有下一個70年的藍圖：從「能源傳輸」，走向創能、儲能、智慧整合的「全方位綠能科技供應商」。

　　為了實踐這個藍圖，大東在自家廠區建置太陽能、在花蓮打造儲能案場、積極延攬人才、與產官學合作、投入智慧電網的軟硬整合。。。種種努力，都是為了打造電力大未來所需要的解決方案。

  After decades of quietly focusing on manufacturing excellence, TA TUN entered the emerging stock board (TPEx) in 2024, quickly capturing the capital market’s attention. Even the Taiwan Stock Exchange commented that in handling numerous IPOs, they had never seen one from a “70-something-year-old founder.”

  “The IPO was all about launching our brand transformation,” Lin admits. In the past, TA TUN was a purely manufacturing-driven business—quality ensured stable orders. But the 2016 amendment to the Electricity Act radically changed the landscape: private companies could now generate and sell electricity, and renewable sources were feeding into the grid. “It used to be centralized power generation; now it’s decentralized. The more distributed the power system, the more transmission cables are needed.”

Orders began pouring in from all directions, keeping TA TUN busy with its core cable manufacturing operations. Still, Lin is thinking long term. He envisions the next 70 years not just in “energy transmission” but in becoming a total green energy solutions provider—one that integrates generation, storage, and smart energy systems.

  To realize that vision, TA TUN has built solar arrays at its own facilities, launched energy storage projects in Hualien, recruited top talent, partnered with academia and government, and invested heavily in integrated smart grid technology—laying the foundation for the future of power.

　　大東也啟動品牌再造，透過內外部訪談，歸納出品牌DNA：「專精、彈性、熱情、永續」，並宣告今後的品牌願景：「供電持續、能量延續、未來永續」。

　　「我們把70幾年的招牌都換掉了！」全新的品牌Logo以銅線的橘、電線的黑、綠電的綠為三大主色，代表熱情、專業與永續，中英字體也更有現代感。林志明拿出新舊名片比對，笑說：「以前這張是傳產風格，現在這張就是新能源企業了。」

　　「當我們開始思考品牌，也跟員工有了共通的語言、一致的目標，」大東電業永續長李雅鈴說，經過品牌工程的內部溝通，如今員工們都能認同大東的使命和願景。某次登山活動，大夥攻頂時，居然不約而同喊出「供電持續、能量延續、未來永續」三句口號，讓經營團隊深深感動。

　　「我們希望所有同仁只要有機會站出來，都能用同樣的定位，講述大東的品牌精神，」林志明謙稱，大東的品牌經營才剛起步。但事實上，累積多年的匠人魂，以及不斷創新的執行力，早就深深內化，為此刻與未來的華麗變身做好準備。

  TA TUN has also embarked on a full-scale brand transformation. Through internal and external interviews, the company identified four core values as its brand DNA: Expertise, Flexibility, Passion, and Sustainability. It also unveiled a forward-looking brand vision:
"Uninterrupted Power, Lasting Energy, Sustainable Future."

  “We even replaced all the signage we've had for over 70 years!” Lin says with a laugh. The new logo features three core colors: copper orange (for passion), cable black (for expertise), and green (for sustainability). The new typeface in both Chinese and English exudes a sleek, modern look. Comparing old and new business cards, Lin quips, “This one’s old-school manufacturing. The new one says—we’re a renewable energy company.”

   “When we began to think seriously about branding, it gave us a shared language with our employees and aligned our goals,” says CSO Ya-Ling Lee. After months of internal brand communication, employees now fully embrace TA TUN’s mission and vision. During a recent hiking trip, the team reached the summit and, without prompting, chanted in unison: “Uninterrupted Power, Lasting Energy, Sustainable Future.” It was a moment that deeply moved the leadership team.

  “We want every employee, when given the chance to speak, to represent the same brand spirit,” Lin says humbly. “Though our brand-building journey has just begun, the spirit of craftsmanship and relentless innovation we’ve cultivated over decades is already deeply embedded—preparing us for a brilliant transformation today and into the future.”