和義染料－貼近市場需求，端出染料創新

2025.10.17

和義染料－貼近市場需求，端出染料創新
J&J Dyestuff — Innovating Dyes that Meet Market Needs

全球高達7成機能布料來自台灣製造，在NIKE、Adidas、UA、lululemon等國際一級運動品牌背後，都有台灣紡織業的創新。身為布廠重要供應商，台灣第三大染料與助劑公司和義貿易，是紡織創新的重要推手。

　　1970年代，台灣紡織業正值黃金時期，和義創辦人陳秋吉還是20幾歲的小夥子，就投身染料業，從業務做到主管，見證紡織外銷的榮景。隨後中國低價崛起，陳秋吉認為，必須打造自有品牌才能走出不同的路，於是便以30年的產業經驗，在2003年、54歲創立和義，用一生的技術再次出發。

    In the 1970s, when Taiwan’s textile industry was at its peak, J&J founder Chiu-Chi Chen was a young man in his twenties who entered the dye industry, working his way up from sales to management while witnessing the heyday of Taiwan’s textile exports. When China later rose with low-cost competition, Chen realized that only by building his own brand could he take a different path. With 30 years of industry experience, he founded J&J Dyestuff in 2003 at the age of 54, starting again with a lifetime of technical expertise.

　　10多年前，陳秋吉兩個兒子陸續接班，哥哥陳俊錡主攻海外市場，弟弟陳俊強鎮守台灣。在染料廠中，和義最鮮明的品牌形象，就是用技術力說話。陳俊錡指出，一塊布的製程複雜，染助劑扮演重要角色，染料賦予顏色，助劑增添功能，如抗菌、吸濕、快乾、防污、提升色牢度等。「我們不只了解配方，更抓住趨勢，早客戶一步布局，等需求出現時，和義已做好準備。」

　　公司成立頭幾年，和義發現，隨著石化工業進步，衣服纖維越抽越細，染料用量是過去的三倍，但染料越多，常影響牢度表現，洗滌時容易互相染色。看到市場痛點，和義開發出台灣第一批開發高水洗染料，引領風潮。

　　紡織品長期曝曬會褪色，和義也領先國內，研發出高日曬染料。時至今日，高日曬技術仍掌握在國外廠商，和義是台灣少數能將高日曬染料做到業界頂標，又兼具價格競爭力，就連國際一級電動車品牌的面料也採用和義產品。

    Over ten years ago, Chen’s two sons took over management—Jonathan Chen focusing on overseas markets and Jason Chen overseeing Taiwan operations. Within the dye industry, J&J’s most distinctive brand image lies in its technical capability. Jonathan notes that the manufacturing of a piece of fabric is complex: dyes provide color, while auxiliaries add functions such as antibacterial properties, moisture absorption, quick drying, stain resistance, and improved color fastness. “We not only understand the formulas,” he says, “but also stay ahead of market trends—preparing before customers even ask. By the time demand appears, J&J is already ready.”

    In its early years, J&J noticed that with advances in the petrochemical industry, fabric fibers were becoming finer, requiring three times more dye than before. However, increased dye concentration often led to poor color fastness and color transfer during washing. Seeing this pain point, J&J developed Taiwan’s first batch of high washfast dyes, leading a new trend.

    As textiles exposed to sunlight tend to fade, J&J also became the first in Taiwan to develop high lightfast dyes. Even today, this technology remains dominated by foreign manufacturers. J&J is among the few Taiwanese companies able to produce high lightfast dyes that meet top industry standards while maintaining price competitiveness—even supplying products for fabrics used by major international electric vehicle brands.

　　10多年前，和義率先引進全球最大抗菌品牌Microban，當時國內的同質產品並不多，但和義看好衣物抗菌的市場潛力，果然碰上疫情，和義累積多時的能量正好派上用場。

　　和義旗下共有逾千款染助劑，團隊對每支產品研究透徹、整理成冊，不管是員工或客戶都能系統性了解所有產品。針對每款產品的性能也進行長時間的實驗分析，比如染料經日曬500小時後的退色變化，「如果一天曬20小時，要25天才能產出一本報告，」陳俊強笑說，在和義的檔案室裡，放滿各式實驗資料，「品牌是迭代累積的成果，這就是我們20年的實力！」

    More than a decade ago, J&J was the first to introduce Microban, the world’s largest antibacterial brand, into Taiwan. At the time, there were few similar products locally, but J&J foresaw the market potential for antibacterial textiles. When the pandemic struck, the company’s accumulated expertise proved highly valuable.

    J&J now offers over a thousand dye auxiliaries. The team has thoroughly studied each product and compiled the data into manuals that allow both employees and clients to systematically understand all products. Each product undergoes long-term performance testing—for example, tracking color fading after 500 hours of sunlight exposure. “If you test 20 hours per day, it takes 25 days to complete one report,” Jason says with a smile. The company’s archive room is filled with experimental data. “A brand is the result of continuous accumulation—this is the strength we’ve built over 20 years.”

　　除了技術實力，和義另一個品牌差異化是貼近客戶，下功夫了解客戶製程，針對不同需求與痛點，提出最適切的解決方案。陳俊強指出，針對布料進行機能性後加工，難免會對影響前段的染料色牢度，但正因和義產品橫跨染助劑，從前處理、染整、後加工，一條龍通包，「我們有能力提供完整的配套方案。」

　　機能性布料需要多重加工才具備不同功能，但多重加工就需多重受熱；聚酯纖維受熱過多，染料便會遷移出來，色牢度不佳。近幾年，和義開發出高昇華染料，從最源頭的染料下手；到了後段機能性加工，就能兼具色牢度與機能特性，有別於同業助劑廠無法解決前段染料問題，和義的競爭力立刻突顯。

    Beyond technical strength, another point of differentiation for J&J is its close relationship with customers. The company takes time to understand clients’ production processes and pain points, offering tailored solutions. Jason explains that functional finishing often affects dye fastness in earlier stages, but since J&J’s products span pre-treatment, dyeing, and finishing auxiliaries, they can provide a comprehensive, one-stop solution.

    Functional fabrics require multiple finishing processes to achieve various properties, which also means repeated heat exposure. For polyester fibers, excessive heat causes dyes to migrate, resulting in poor color fastness. In recent years, J&J has developed high-sublimation-resistant dyes, addressing the issue at its source. When fabrics later undergo finishing, they retain both color fastness and functional performance—an advantage over competitors that only supply auxiliaries and cannot solve dye-related problems.

  　　除了研發創新，和義在台灣、中國與越南三地皆打造自有實驗室，具備獨立的配色、染程與環保測試能力，第一時間回應客戶需求，提供快速準確的支援服務。

　　和義最自豪的是，每當客戶遇到品牌端的新案開發，或現場無法解決的技術難題，總是第一個想到和義，「我們非常樂於為客戶解決，有什麼難題儘管丟出來！」陳俊強笑說，遇到棘手問題還會嗆聲，乾脆買睡袋住工廠。

　　雖然提供的只是原物料，和義卻是客戶的最重要夥伴，攸關千萬件國際品牌的產品。因此讓客戶「染的安心，交得準時，過得驗廠」，一直是和義的使命。某一年中秋節，碰上客戶緊急需求，團隊停休，立刻趕高鐵送達。「客人在我們心中就是這麼重要！我把你的產品當成我的產品，他成功，我就成功了，」陳俊強說。這種信任與合作深度，是品牌價值最真實的體現。

    In addition to innovation, J&J has established its own laboratories in Taiwan, China, and Vietnam, equipped for independent color matching, dyeing, and environmental testing. This enables the company to respond quickly to customer needs and provide accurate technical support.

    What J&J takes the most pride in is that whenever customers face a new brand project or encounter unsolved technical challenges, they always turn to J&J first. “We love solving tough problems for our clients—bring them on!” Jason says with a laugh. For particularly tricky cases, the team even jokes about bringing sleeping bags to stay overnight at the factory.

    Although J&J only supplies raw materials, it is one of its clients’ most important partners, directly linked to millions of branded products worldwide. Ensuring that customers can dye with confidence, deliver on time, and pass brand audits has always been J&J’s mission. One Mid-Autumn Festival, when a client faced an urgent need, the team skipped the holiday, took the high-speed rail, and delivered the goods immediately. “Our customers mean that much to us,” Jason says. “I treat your product as my own. If you succeed, I succeed.” This level of trust and cooperation is the truest expression of J&J’s brand value.

　　和義也在海外開疆拓土。18年前，陳秋吉跟著台商前進越南，隨後陳俊錡接手，從零開始跑業務，騎摩托車四處拜訪客戶，在東南亞的艷陽下曬得像黑炭，經常被誤認為當地人。

　　「在海外市場，就地供應非常重要，」陳俊錡說，透過口耳相傳，客戶越來越多，更進一步打入當地越商。直到現在，陳俊錡每月仍有三週在越南，努力耕耘之下，越南已成公司主要營收來源，占比超過六成。

　　4年前，和義加入一位生力軍，擁有台灣與宏都拉斯血統的海外協理尤思宏，憑藉語言優勢，為和義拓展中南美洲和孟加拉市場。尤思宏說，這些國家幾乎沒有台灣染劑廠，和義的產品力，是打入新市場的最好利器。「我對和義的產品有高度信心！才敢把東西賣到這麼遠的地方。」

    J&J has also expanded internationally. Eighteen years ago, founder Chen followed Taiwanese manufacturers into Vietnam. Later, Jonathan took over, starting from scratch—riding a motorbike under the Southeast Asian sun to visit clients everywhere, often mistaken for a local.

    “In overseas markets, local supply is critical,” Jonathan explains. Through word of mouth, the customer base grew steadily, eventually reaching local Vietnamese companies. To this day, Jonathan still spends about three weeks per month in Vietnam. Through continuous effort, Vietnam has become the company’s main source of revenue, accounting for over 60%.

     Four years ago, J&J welcomed a new member to the management team—Joseph Yu, an overseas executive with both Taiwanese and Honduran heritage. Leveraging his language skills, he has expanded J&J’s reach into Latin America and Bangladesh. “Few Taiwanese dye companies operate in these regions,” Yu says. “J&J’s product quality gives me great confidence—it’s what allows me to sell so far from home.”

　　邁入二代接班，和義導入數據管理、系統化流程與國際視野，將品牌推向下一個里程碑。陳俊強認為，經營品牌必須「堅持、累積、突破」，有一天回頭會發現，歲月歷練之下，品牌已經長成了獨特的樣貌。

　　回首20年品牌路，和義淬鍊出三大心法，第一、從現場出發、而不是從Logo出發：如果產品無法被使用者信任，再好的包裝也撐不起品牌。第二、品牌是一種責任，不是裝飾：只有穩定、誠信、實用，才能讓客戶持續回流。第三、不怕小、不怕慢，只怕沒有信念：創業不是贏在起跑點，而是能走遠，這正是和義的故事，也是他們數十年如一日持續前行的動力。

    As J&J enters its second generation of leadership, it is introducing data-driven management, systematic processes, and a global perspective to bring the brand to the next milestone. Jason believes that building a brand requires persistence, accumulation, and breakthrough. “One day, when you look back, you’ll realize that through years of experience, the brand has grown into something uniquely its own.”

    Looking back on 20 years of brand development, J&J has distilled three key principles:First, start from the field, not from the logo—if users cannot trust your product, no amount of packaging can sustain the brand.Second, a brand is a responsibility, not decoration—only stability, integrity, and practicality can win lasting trust.Third, don’t fear being small or slow; fear losing faith—success is not about where you start, but how far you go.

    This has been J&J’s story for decades—the steady, sincere spirit that continues to drive the company forward every day.