立勇實業－讓世界追著台灣跑的工業隱形冠軍

2025.08.11

立勇實業－讓世界追著台灣跑的工業隱形冠軍

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一支手電鑽起家，打造全球級電動工具品牌。鮮少人知道，參與歐洲多國重大工程的建築電動工具品牌「AGP」，來自台灣的立勇實業。它領先全球研發出乾式鑽孔技術，並創新整合高頻無刷馬達，讓國際頂尖品牌望塵莫及。從法國地鐵、荷蘭機場到比利時教堂古蹟修繕，都可見到AGP的身影。

　　立勇實業於1989年創立，董事長解潘忠與副董事長吳燕珍夫婦白手起家，最初只是兩人家庭工廠，從製造一支通用手電鑽開始，逐步跨入建築市場。多年來專注建築電動工具與馬達製造，開發各種高效能產品，包括鑽孔機、混凝土研磨機、牆面開槽機、乾牆打磨機等，已擁有47項專利，「產品創新與差異化」，已成為品牌DNA。

　　吳燕珍說，AGP最自豪的兩項技術，一是乾式鑽孔技術，讓施工現場幾乎無塵，改變以往濕式鑽孔產生的泥漿髒污，機台連結吸塵器，快速帶走灰塵，大幅減少清潔負擔與職業病風險，成為歐洲市場的新標準。二是高頻無刷馬達，低耗能、高效率，既能減少馬達損毀，且是市場同類產品最輕量，例如SB9乾牆砂光機僅重2.8公斤，搭載永磁同步馬達（PMSM），大幅降低操作疲勞，打磨牆壁時高舉機台，更加輕鬆。

  Founded in 1989, LEE YEONG INDUSTRIAL CO. began as a two-person home workshop led by Chairman Pan-Chung Hsieh and Vice Chairwoman Yen-Chen Wu. Starting with a single universal drill, the company gradually entered the construction tool market.

  Over the years, AGP has focused on high-performance power tools and motor manufacturing—developing core drills, concrete grinders, wall chasers, and drywall sanders. With 47 patents, innovation and product differentiation have become the brand’s core DNA.

  According to Wu, AGP’s two proudest technologies are:

1. Dry coring, which eliminates slurry and dust on job sites by connecting machines to vacuum extractors—setting a new clean, efficient standard across Europe.

2. High-frequency brushless motors, which offer lightweight, energy-efficient performance. For example, the SB9 drywall sander weighs just 2.8kg and features a PMSM motor, reducing fatigue during overhead operation.

　　這些創新研發，並非一蹴可幾，而是歷許多挑戰。早年立勇也曾推出低噪音無刷電鑽，卻因市場對「安靜＝馬力不足」的誤解而全數回收。這個挫折成為最寶貴的經驗，讓立勇更加審慎思考市場需求。1997年，正當業務順利發展之際，亞洲金融風暴爆發，當時仍以內銷為主的立勇，面臨北中南三大經銷商全數跳票的危機；後續又有中國同業崛起，低價搶市。這些大環境變局，讓立勇決定轉型，放棄低價高量市場，專注開發高附加價值的利基產品。

  Innovation at AGP has been built through challenges, not overnight success. Early on, LEE YEONG INDUSTRIAL CO. launched a low-noise brushless drill, but market perception that “quiet means weak” led to a full recall—a lesson in understanding customer needs.

  In 1997, as business thrived, the Asian Financial Crisis hit. With most sales domestic, the collapse of its three main distributors across Taiwan caused a cash-flow crisis. Soon after, low-cost Chinese competitors flooded the market. The company responded by leaving the low-price, high-volume segment, shifting to high-value niche products for global markets.

　　「中小企業想生存，就要差異化，建立自己的競爭力。」吳燕珍說，立勇轉型走向利基市場，以功能更強大、構造更複雜、少量多樣的高效能電動工具，來建立品牌價值。事實證明，這樣的發展策略相當成功，立勇的海外市場不斷開展，足跡遍及60多國，遠至非洲。歐盟是立勇鎖定的重點市場，看重它高收入、民族多元的特性。因為品質頂尖，立勇以ODM代工模式跨足歐洲十分成功，「貨出去，錢就進來」，業績不斷攀升。

　　不過，業界前輩的一句話，卻改變了立勇的命運：「你們要做萬年代工廠嗎？」吳燕珍警覺，若不發展自有品牌，有朝一日，客戶可能為了3-5%的價差就轉單。2016年，立勇在比利時成立分公司，以自有品牌AGP，開啟全新市場佈局。

　　原本以為，AGP進入市場後，原本的代工客戶會大量流失，沒想到ODM客戶不但持續下單，甚至要求在產品上註明「Made by AGP」，可見AGP已成為業界品質的象徵。如此成功的雙品牌行銷，讓立勇十分自豪，以硬底子研發及頂尖製造為根基，如今AGP已在歐洲站穩腳步，成為專業建築電動工具市場的一股新勢力。

  “Small and medium-sized enterprises must differentiate to survive,” says Vice Chairwoman Yen-Chen Wu. Pivoting to niche markets, LEE YEONG INDUSTRIAL CO. built brand value with high-performance power tools—more powerful, complex, and produced in small, diverse batches. The strategy worked: the company now exports to over 60 countries, including Africa, with the EU as a key target for its high-income and culturally diverse market. AGP’s top-tier quality made its ODM business in Europe a success, with steady orders and rising revenue.

  Yet a remark from an industry veteran—“Do you want to be an OEM factory forever?”—was a wake-up call. Without its own brand, customers could switch for a 3–5% price difference. In 2016, the company opened a Belgian subsidiary to launch AGP in Europe, marking a bold new chapter. Surprisingly, ODM clients kept ordering, and even requested “Made by AGP” on products. This dual-brand strategy not only strengthened customer loyalty but also elevated the brand’s international reputation.

  Today, backed by strong R&D and world-class manufacturing, AGP has firmly established itself as a rising force in Europe’s professional construction power tool market—and as proof that Taiwanese innovation can compete on the global stage.

立勇的管理哲學包含三項核心：

風險分散：單一客戶營收佔比不超過10%。

利潤控管：產品利潤下降即停產，研發更高階、高值化產品。

齊全產品線：提供多樣規格、功能齊全的產品，讓客戶一站購足。

Three Core Principles of LEE YEONG ’s Management Philosophy:

Risk Diversification: No single customer contributes more than 10% of total revenue.

Profit Control: Discontinue products when margins decline, focusing R&D on higher-end, higher-value offerings.

Complete Product Line: Offer a full range of specifications and functions, enabling customers to source everything in one place.

　　自2014年起，AGP投入開發PMSM高效能無刷馬達工具，不僅省電、效率高，最新產品更具備抗電磁干擾與智慧監控功能。這種軟硬體整合技術全球罕見，競爭對手難以複製。

　　關鍵元件的開發，也掌握在自家手中。吳燕珍解釋，PMSM馬達應用於電動工具，必須配備高度複雜的機電整合控制器，從韌體編寫、電路板設計、電子元件組合，皆需自行研發，這也是AGP的效能領先全球一線品牌的關鍵。

  Since 2014, AGP has invested in developing high-performance PMSM brushless motor tools that deliver greater energy efficiency and higher output. The latest models feature electromagnetic interference resistance and intelligent monitoring—capabilities rarely seen worldwide and difficult for competitors to replicate.

  Crucially, AGP develops all key components in-house. As Vice Chairwoman Yen-Chen Wu explains, applying PMSM motors to power tools requires a highly sophisticated mechatronic control system. From firmware programming and circuit board design to electronic component assembly, every step is engineered internally—an advantage that keeps AGP’s performance ahead of leading global brands.

　　立勇能夠築起高門檻，讓歐美日對手難以跨越，除了硬底子研發與頂尖製造，還有兩大因素：一是產品溯源、二是靈活的生產線。早在25年前，立勇即建立「產品履歷制度」，每件產品都有完整的製程記錄，從原料、員工到測試數據皆可追溯。這套制度是全球航太集團行之有年的高規格作法，也是立勇品質管理的重要後盾。

　　AGP的生產線具備極高彈性，吳燕珍形容：「就像變形蟲，隨時調整、重新排列組合，同一產線可製造不同顏色、電壓、插頭的產品，快速滿足不同客戶的獨特需求。」

LEE YEONG INDUSTRIAL CO. has created a high barrier for competitors through strong R&D, top-tier manufacturing, and two key factors: product traceability and flexible production.

For over 25 years, the company has maintained a product genealogy system that tracks every item from raw materials and personnel to test data—matching aerospace industry standards and ensuring quality control.

AGP’s production lines are highly flexible. As Vice Chairwoman Yen-Chen Wu describes, they operate like an amoeba, quickly adjusting to produce different colors, voltages, and plugs on the same line—meeting diverse customer needs with speed and precision.

　　近幾年，市面上開始出現模仿AGP乾式鑽孔與無刷馬達的產品，對此吳燕珍表示：「我們不怕競爭，能拉高標準、一起把市場做大，反而是好事。」

　　AGP的努力也被國際看見，在業界三年一度的指標盛會：2025德國慕尼黑寶馬建築展中，AGP成為唯一受邀參展的亞洲品牌，成為台灣技術實力的代表。

  In recent years, copycat products mimicking AGP’s dry coring and brushless motor technologies have appeared on the market. Vice Chairwoman Yen-Chen Wu welcomes the competition, saying, “We’re not afraid of rivals—raising industry standards and expanding the market benefits everyone.”

  AGP’s efforts have gained international recognition. At the prestigious triennial 2025 BAUMA Construction Machinery Exhibition in Munich, AGP was the only Asian brand invited to participate, proudly representing Taiwan’s technological strength on the global stage.

 　　「AGP代表 All Get Profit，」吳燕珍笑說，立勇從電鑽代工起家，走過金融風暴、產品誤解與市場萎縮，一路走來，靠著創新與差異化度過難關、讓客戶信賴，並且努力成為與社會環境共好的品牌，代表台灣製造與設計精神，在全球發光。

  “AGP stands for ‘All Get Profit,’” Vice Chairwoman Yen-Chen Wu smiles. From its origins as a drill OEM, LEE YEONG INDUSTRIAL CO. has weathered financial crises, product misunderstandings, and market contractions. Through innovation and differentiation, the company overcame challenges, earned customer trust, and strives to be a brand that grows in harmony with society and the environment. Representing the spirit of Taiwanese manufacturing and design, AGP now shines on the global stage.